Sales and Conversion Archives - Transformation Academy

Joint Ventures: The Fastest Way to Grow Your Business

Joeel & Natalie Rivera — Fri, 31 Oct 2025 17:45:18 +0000

If you want to grow your business without spending more on ads, struggling to reach new customers, or waiting years to scale, there’s one strategy that can give you an instant advantage: joint venture partnerships.

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From Intimidation to Confidence: How Sales Training Empowers You to Thrive

Joeel & Natalie Rivera — Wed, 15 Jan 2025 07:26:17 +0000

Sales are often misunderstood and this due to lack of sales training. Many people view sales as pushy or intimidating, but at its core, sales is about solving problems and offering solutions that make a difference in people’s lives.

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SALES SKILLS: The Mirror Neurons and the Concept of Imitation

Joeel & Natalie Rivera — Fri, 18 Nov 2022 14:10:27 +0000

Have you heard the phrase monkey see monkey do?
As human beings we like to think of ourselves as rational and self-sufficient. We can take care of ourselves, feed ourselves and keep ourselves warm and safe, go to work, and make money.

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SALES SKILLS: Subliminal Messages

Joeel & Natalie Rivera — Fri, 18 Nov 2022 14:09:34 +0000

A subliminal message is a signal, as in a sound, a word, or an image designed to pass right below or under (sub) the normal limits of human perception. This is a message we may not hear or see at the conscious level but can be heard and seen in the unconscious or deeper mind.

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SALES SKILLS: The Anchoring Technique

Joeel & Natalie Rivera — Fri, 18 Nov 2022 14:08:49 +0000

What is the anchoring technique? It is when a person uses a simple piece of information when making decisions, without effort or even awareness. We naturally connect external stimuli with experiences from our past, and when we create this association, it can trigger decisions in the future. An example of a simple anchor is the smell of fresh popcorn at a carnival.

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SALES SKILLS: The Balance Sheet Closing (The Benjamin Franklin Closing Technique)

Joeel & Natalie Rivera — Fri, 18 Nov 2022 14:08:10 +0000

The Benjamin Franklin closing technique is as old as the name makes it sound, but is still widely used in the decision-making process by many individuals. Benjamin Franklin is famous for being a United States founding father, however beyond that he helped teach about money management.

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SALES SKILLS: Respond vs React

Joeel & Natalie Rivera — Wed, 26 Oct 2022 20:20:32 +0000

In the world of sales, it's important to know the distinction between responding to something and reacting to something. Reaction is something impulsive, something emotional that is often connected to lack of full control, while a response is something rational and logical and is something that we usually think about before we deliver.

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SALES SKILLS: Dopamine and Retail Therapy

Joeel & Natalie Rivera — Wed, 26 Oct 2022 20:15:45 +0000

Dopamine is a neurotransmitter released by the brain that plays several roles in humans and animals. Even though it has different functions in movement, memory, behavior and cognition, attention, sleep, and learning, dopamine is mostly known for its role in our mood and the pleasurable rewards associated with different activities like sex, eating our favorite food, exercising, dancing, and even shopping.

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SALES SKILLS: Emotional Intelligence in Sales

Joeel & Natalie Rivera — Wed, 26 Oct 2022 20:10:07 +0000

In life, Emotional Intelligence, or Emotional Quotient (EQ), is the ability to be aware of, use, understand, and handle our emotions. It also refers to the way we respond to the emotions of others. Emotional Intelligence primarily focuses on self-awareness, however it also means being capable to view and understand things from another person’s perspective.

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SALES SKILLS: Faith and Religion

Joeel & Natalie Rivera — Wed, 26 Oct 2022 19:49:01 +0000

In my ketogenic diet course: “Keto nutrition health coaching certification”, after receiving some very constructive feedback, it became clear that a segment on vegan ketogenic diet recipes were needed. If you have ever heard of the ketogenic lifestyle, you may know that it's based on eating high amounts of healthy fats, medium level, protein-rich foods and low in carbohydrates.

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