Stop Giving Away Free Sessions Without Getting Paid Clients!

Have you ever offered a free coaching session (also known as discovery sessions or introductory sessions), hoping to land a client—only to have them thank you and disappear? You’re not alone. Many coaches struggle to turn free coaching sessions into paying clients.

But here’s the truth: Your free coaching session (discovery session) isn’t about “coaching” them—it’s about leading them to see the value of working with you.

In this article, I’ll show you how to structure a coaching session that sells, so you can confidently turn free sessions into committed, paying clients. Plus, if you want to master this process, I’ll share a proven framework that makes converting clients effortless.

Step 1: Shift Your Mindset—This Is NOT a Free Coaching Session

Most coaches make the mistake of giving away too much coaching in their free session. Instead, think of it as a:

• Discovery Call – To uncover their biggest pain points
• Value Session – To show them what’s possible with coaching
• Bridge to Your Paid Offer – To help them realize they need ongoing support

Your goal isn’t to “prove yourself” by coaching—it’s to help them see why they need long-term coaching.