Social Media Marketing for Coaches: Instagram, Facebook & Beyond
You became a life coach to change lives—not spend hours trying to figure out hashtags or trends. And yet, in today’s world, visibility is everything.
Joeel & Nataile are co-founders of Transformation Academy®, where they train leading-edge entrepreneurs, leaders and life coaches how to master their mindset and create a purpose-driven business. They have started more than a dozen businesses, and trained over 500,000 coaches from 200_ countries and territories. Joeel is a former psychology professor with a Master’s Degree in Counseling and Education is currently completing his dissertation on eudaemonic happiness for a Ph.D. in Psychology.
You became a life coach to change lives—not spend hours trying to figure out hashtags or trends. And yet, in today’s world, visibility is everything.
Think life coaching is just a side hustle? Think again. In 2025, the coaching industry is booming—fueled by rising mental wellness awareness, increased demand for personal growth, and a massive shift toward remote and group coaching formats.
Burnout, brain fog, fatigue, stress—these symptoms are now so common, we almost consider them normal. But here’s the truth: most people want to feel better—they just don’t know how to start or stay consistent.
If you’ve ever wished you could support more people, build a thriving coaching business, and create deep community at the same time, group coaching may be your next best move.
“I’m not good enough.”
These four words show up in countless coaching sessions, quietly holding people back from the life they want. Whether it’s launching a business, pursuing a dream job, or speaking up in relationships, the real obstacle often isn’t skill or strategy—it’s confidence.
What’s the fastest way to grow as a coach without spending hours reading books or taking another course? Listening to a great life coaching podcast. Podcasts are portable mentorship.
You want to become an online life coach, but the overwhelm of tech, competition, and the constant question of “where do I even begin?” can stop you before you start.
These five steps will guide you through the certification process so you can hit the ground running.
Step 1: Clarify Your Coaching Goals
This article is a modified transcript of an interview between Kimberly Rich, host of The Profitable Coach Podcast, and guest Jennifer Bunderle-Johnson.
Emotional intelligence (EQ) isn’t just a buzzword—it’s a critical skill set that drives collaboration, leadership, and productivity in today’s workplace. From managing stress and navigating conflict to inspiring teams and supporting well-being, EQ is the secret ingredient of high-performing professionals and organizations.

