Joeel & Nataile are co-founders of Transformation Academy®, where they train leading-edge entrepreneurs, leaders and life coaches how to master their mindset and create a purpose-driven business. They have started more than a dozen businesses, and trained over 500,000 coaches from 200_ countries and territories. Joeel is a former psychology professor with a Master’s Degree in Counseling and Education is currently completing his dissertation on eudaemonic happiness for a Ph.D. in Psychology.
There are 3 common mistakes that life coaches make that hold them back from getting clients and therefore from making the difference they’re meant to make!
In this article series, we will help you AVOID these mistakes and create a thriving life coaching business.
The #2 biggest mistake is to sell “coaching”. Instead, you need to focus your marketing on the RESULTS that you offer your clients and create a signature coaching package that packages your gift and is designed to get your clients the results you promise.
As a quick recap from the first 3 articles in this series, the secret to success as a life coach is focusing on a specific NICHE and offer a coaching PACKAGE that is designed to get your ideal clients the specific results they’re willing to pay for.
There are dozens, even hundreds, of other, more specialized niches. You can find a list of over 80 examples on the following page. We’ve also included 10 niches that are currently trending around the world.
You’ve identified your niche, or WHAT you want to focus your coaching on, so now it’s time to identify WHO you will be coaching, within that niche.
Model 1: One-on-One Packages— Shift away from the “dollars for hours” model. Instead of selling individual coaching sessions focused on identifying your client’s goal for that session, overall goal, and strategy to achieve that goal, you sell a pre-designed package that is designed to achieve a highly desirable result. Key #1: NO MORE SINGLE SESSIONS: […]
There are three main different forms that coaches use to charge for their offering and coaching services. The first one is by sessions. (Example: $150/session) The second monthly payments (Example: $600/month for X number of session) The third by creating a package (6 month package $3600, includes xyz) Each of them may have their own […]
Are You Charging TOO LITTLE for What You Do? Learn How to Determine Your True Value and Charge What You’re Worth I have worked with and trained tens of thousands of life coaches, as well as people in countless other services businesses, and almost all of them have one thing in common. Most life coaches […]
